I'm thinking of starting a one-man marketing firm, thought I'd kick it off with a few health PSAs. Warning: These are kinda edgy, but my firm believes it's time to move beyond soft and comforting to more combative approach. Like: “Alzheimer's? Fuggedaboutit.” Or: "Only assholes get rectal cancer." And, finally: “Fkcu dyslexia.” I have one on Tourette's, too, but I'm gonna need to see some upfront money before I offer up that gem.