Wayne LaPierre knows he and his NRA have an image problem. New heartwarming ad campaign should help: A boy in line at the gun store Christmas Eve doesn't have quite enough money to buy his dying mama an AR-15 assault rifle so she can shoot something before seeing Jesus tonight. Guy behind him in line -- hey, it's our hero, Wayne! -- kicks in enough money to properly weaponize mama, even tosses in a box of hollow-point bullets and a 30-round magazine. Christmas is shot, and saved!